01 Dealership SEO

The core program, priced in public

You are spending real money on leads that arrive already shopped against four other stores, from channels whose price you do not set and which raise it every year.

Meanwhile the searches that would produce those same buyers without a per-lead fee are being won by third-party marketplaces carrying your own inventory, and by whichever same-brand rooftop happened to have a vendor who knew what they were doing.

This is the program that closes that gap. Keyword coverage across your brands, models, locations and service drive, authority that belongs to your store permanently, and a report every month that a general manager can read in four minutes.

What is visibility worth? Build your program

Since 2009 · 15,000 clients · 28,500 websites · 94% retention · Every link verified · Cancel anytime · Since 2009 · 15,000 clients · 28,500 websites · 94% retention · Every link verified · Cancel anytime · Since 2009 · 15,000 clients · 28,500 websites · 94% retention · Every link verified · Cancel anytime · Since 2009 · 15,000 clients · 28,500 websites · 94% retention · Every link verified · Cancel anytime ·

03 Quick facts

The short version

Starts at: $65 a month
Recommended for dealers: Golden and above
Contract: None, month to month
Setup fee: Waived on all tiers
Account manager: Dedicated, every tier
Link reporting: Live URLs, not counts

04 Pricing

What it costs

Five tiers, published, month to month. Basic and Silver are listed and orderable but at 5 and 10 keywords they do not cover what a dealership needs, so we do not recommend them for stores.

SEO program comparison. All prices in US dollars.
Program	Basic	Silver	Golden	Platinum Best value	Titanium
Monthly	$65	$125	$235	$325	$575
One time	$75	$140	$260	$380	$620
Domains	1	1	1	2	4
Keywords	5	10	20	40	100
Guest posts, DA 20+	5	10	20	30	50
Web 2.0s, DA 50+	5	10	20	30	50
Amplification links	1,500	3,000	5,000	10,000	20,000
Keyword research	Standard	Standard	In-depth	In-depth	In-depth
Premium indexing	No	No	Yes	Yes	Yes
On-page technical audit	No	No	Yes	Yes	Yes
Content gap analysis	No	No	Yes	Yes	Yes
Competitor traffic spy	No	No	No	Yes	Yes
Toxic link check with disavow	No	No	No	No	Yes
Turnaround	8 to 10 days	10 to 12 days	12 to 14 days	14 to 16 days	16 to 18 days
Setup fee	Waived	Waived	Waived	Waived	Waived
Dedicated account manager	Yes	Yes	Yes	Yes	Yes
Contract	None	None	None	None	None

Assemble a program and see a total, or work out what it is worth first.

05 Method

How the work runs

01 Market review Your store, your competitors, and what search actually looks like in your market.
02 Keyword analysis The terms that carry buying intent for your brands, models, locations and service drive.
03 On-page checks What your platform is doing to your inventory pages, and which of it can be changed.
04 Authority build Real placements on real domains, every one delivered as a live URL you can click.
05 Report and refine Plain English every month. What went live, what moved, what happens next.

These are illustrative scenarios built from the arithmetic on this page. They are not client results and no client is described.

What this looks like for a 90-unit franchise store

Situation

A single-rooftop franchise store moving 90 units a month on a mandated OEM platform. Around 500 vehicles on the lot at any time, with monthly turn. The general manager can see traffic in the platform dashboard but cannot tie any of it to a unit sold.

Approach

Start with what the platform is doing to inventory pages, because that is where crawl budget is going. Build authority off-platform where the templates cannot block it. Work the service drive in parallel, since it is uncontested and the margin is better.

Modeled outcome

Modeled at 45 percent of sales starting online and a 20 percent visibility lift, that is roughly 8 additional web-sourced units a month. At $4,200 in combined front and back gross, the arithmetic lands near $400,000 a year against a $3,900 annual program cost.

What this looks like for a 30-unit independent lot

Situation

An independent used-car lot moving 30 units a month, owning its own site, and buying most of its leads from third-party marketplaces at a cost per lead that keeps climbing.

Approach

Full technical control means the whole technical program is actually available. Fix indexation first, then build the model and comparison content the marketplaces are ranking for, then reduce marketplace dependency rather than trying to eliminate it.

Modeled outcome

Modeled at 45 percent online-sourced and a 20 percent lift, that is around 2.7 additional units a month. At $2,600 gross that is roughly $84,000 a year. At that volume the honest recommendation is Golden at $235, not Platinum.

06 Deliverables

What arrives every month

Keyword coverage that matches your store Brand, model, trim, location and service terms, chosen against what you actually stock and actually service rather than against a generic dealer template.
Guest post placements on DA 20+ domains Real outreach placements of 2,000 words or more. Every one delivered as a live, clickable URL in a list, not summarised as a number.
Web 2.0 properties on DA 50+ platforms Satellite properties pointing back at your site, built on high-authority platforms. You own them permanently, including if you cancel.
Amplification links Tier-two support pointing at those assets rather than at your domain directly, which strengthens them for discovery and indexing.
Reporting written in English What went live, where, what moved, what happens next month. No dashboard export that needs a walkthrough to interpret.
A named account manager One person who knows your store, on every tier including the cheapest. Not a shared inbox and not a rotating queue.

07 In plain terms

What this service actually is

Search engines decide which page to show for a query using, broadly, three things: whether the page is about the thing being searched, whether the site can be crawled and understood, and whether anything credible points at it. Every SEO program in existence is some combination of those three.

The third one is where most dealer sites are weakest and where the most money gets wasted. Your competitors are on the same platform, with the same copy and the same structure, so relevance and crawlability are close to identical across all of you. What separates the store that ranks from the four that do not is usually that something credible points at it.

That is why the tiers on this page are priced primarily around placement volume. It is not because links are the only thing that matters. It is because in this specific vertical, on these specific platforms, links are the variable that is actually different between you and the store one exit down.

The keyword and content work is what makes those links point at something worth ranking. Neither half works alone, which is why they are one program rather than two line items.

Same platform, same copy, same structure. Authority is the only variable left.

08 Why dealers are different

Why a dealership program is not a generic SEO program

A normal business has perhaps forty pages that stay the same for years. You have hundreds or thousands that turn over every month, plus a fixed set that never changes. Those two halves need completely different treatment, and most agencies apply one strategy to both.

Inventory pages need to be crawled fast, while the unit is still on the lot, and retired cleanly the moment it sells. They are not where you build long-term ranking, because the page dies with the car. The pages that build ranking are the ones that stay: model research, comparisons, financing, trade, and everything on the service side.

The second difference is who you compete with. Most businesses compete with businesses like themselves. You compete with your own manufacturer, with third-party marketplaces that list your own inventory, and with stores selling the identical vehicle from the identical template. That mix does not exist in other verticals and it changes which fights are worth picking.

The third is that a large share of your margin is not in vehicle sales at all. Fixed ops carries better margin than most units and the search around it is a fraction as contested. A program that ignores it is leaving the easiest ground on the table.

09 Questions

Questions about this service

What do car dealer SEO services actually cost?

It starts at $65 a month for the Basic tier, but the realistic answer for a dealership is $235 to $575 a month depending on how many keywords and rooftops you need covered. Every price is published on this page and there is no contract or setup fee.

Which tier should a single-rooftop store pick?

Golden or Platinum in most cases. Golden covers 20 keywords, which suits a smaller independent. Platinum covers 40 keywords and two domains, which suits most franchise and larger independent stores.

Do you work with our existing website provider?

We work around them rather than through them, because we have no access to their platform. Where something genuinely needs a platform change, we write the exact request in the language their support queue expects and you send it.

How is this different from what our OEM digital program does?

The OEM program chases brand and model demand on behalf of the brand. This chases store-level, location and service demand on behalf of you. They generally sit alongside each other rather than overlapping.

What happens to the links if we cancel?

They stay yours. Every placement and every property built during the program remains live and pointing at your site permanently, whether you continue or not. Nothing is rented and nothing gets switched off.

How quickly will we see movement?

Placements begin arriving within 8 to 18 days depending on tier, so you can verify the work almost immediately. Ranking movement in competitive automotive search usually appears across three to six months, and we would rather say that now than promise faster.

10 Why us

What makes this different from the last pitch you got

Every link arrives as a live URL Not a summary, not a count. A list you can click. Most competitors report link building in vague totals, and it is the single clearest difference between this and the rest of your vendor inbox.
You own the assets forever Every placement and every property stays yours whether you continue with us or cancel next month. Nothing is rented and nothing gets switched off when an invoice stops.
Month to month, setup waived No contract, no term, no onboarding fee on any tier. If a month is not worth paying for, do not pay for it.
No ranking guarantees We do not guarantee rankings and we will not pretend to. Nobody controls the results page. We commit to the work, the deliverables and the reporting, which are the parts we do control.
Plain English reporting What went live, where, what moved, what happens next month. Written to be read by someone who has a store to run.
Since 2009, and a dedicated account manager Ultra SEO Solutions has served more than 15,000 clients and promoted more than 28,500 websites, at 94 percent client retention. Every tier here includes a named account manager, not a shared queue.

11 Related

See the gap before you spend anything.

The free analysis returns your keyword gap against the stores you actually compete with, what your inventory pages are doing in the index, and where the fixed ops opportunity sits. No call required to receive it.

Get the free SEO analysis 424-666-2202

Month to month, no contracts Setup fee waived Every link delivered as a live URL No ranking guarantees, ever