Choose your dealership SEO program
Four SEO plans from $125 a month. Pick monthly billing or one month only, then add content or request a website quote.
Build the program
Pick a program, add content if you want it, and watch the monthly total. Nothing is preselected and nothing commits you to anything. Arriving from the calculator preselects the program your own numbers point at.
Every SEO plan includes Google Business Profile optimization, citation building and cleanup, and review-generation work. Monthly billing renews until canceled. The one-month option has no subscription.
Every tier includes keyword research, posting directly to your site with author level access, a featured image, revisions until approved, and full content ownership.
Every tier, every deliverable, side by side
The builder above is faster. This is the same information as a table, for anyone who wants to read across rather than click.
Every SEO plan includes Google Business Profile optimization, citation building and cleanup, and review-generation work.
| Program | Lot Reach | Model Demand | Rooftop Drive Best value | Dealer Group |
|---|---|---|---|---|
| Monthly | $125 | $235 | $325 | $575 |
| One month only (no subscription) | $140 | $260 | $380 | $620 |
| Domains | 1 | 1 | 2 | 4 |
| Keywords | 10 | 20 | 40 | 100 |
| Guest posts, DA 20+ | 10 | 20 | 30 | 50 |
| Web 2.0s, DA 50+ | 10 | 20 | 30 | 50 |
| Amplification links | 3,000 | 5,000 | 10,000 | 20,000 |
| Keyword research | Standard | In-depth | In-depth | In-depth |
| Premium indexing | No | Yes | Yes | Yes |
| On-page technical audit | No | Yes | Yes | Yes |
| Content gap analysis | No | Yes | Yes | Yes |
| Competitor traffic spy | No | No | Yes | Yes |
| Toxic link check | No | No | No | Yes |
| Turnaround | 10 to 12 days | 12 to 14 days | 14 to 16 days | 16 to 18 days |
| Setup fee | Waived | Waived | Waived | Waived |
| Dedicated account manager | Yes | Yes | Yes | Yes |
| Contract | None | None | None | None |
What you are actually buying
Every agency uses these terms and almost none of them define them. Here is exactly what arrives for each line on the table above.
- Guest posts Articles placed through outreach on other websites rated DA 20 or above, each linking to your site.
- Web 2.0 properties Assets built on high-authority platforms rated DA 50 and above, acting as satellite properties that point back to your site. Each points to your site.
- Amplification links Tier-two support pointing at the assets above, strengthening them for discovery and indexing rather than pointing at your own domain directly.
- Premium indexing Indexing support for new placements. Search engines decide whether and when to index them.
- Content gap analysis The terms your competitors rank for and you do not, sorted by what is realistically winnable from where you stand today.
- Toxic link check A review of potentially harmful links pointing at your domain. Included in Dealer Group.
Website work and reputation, honestly
- Website design
- From $400, one time
- Right for
- Dealers who own their site
- Wrong for
- Mandated OEM platforms
- Reputation management
- Priced on request
Website design starts at $400 one time. It is genuinely useful for independents and specialty dealers who own their site, and for microsites or landing pages that sit alongside a mandated platform. It is close to useless if your OEM controls your domain, which is why it is the smallest line on this page rather than the largest.
Reputation management is a real service and we will not publish a price for it yet. Priced on request. Custom quote based on scope. Ask and we will quote it against your review volume and your current rating rather than against a tier that may not fit.
Both are optional and neither is a condition of anything else. You can run the SEO program for a year without touching either.
What you get that you probably are not getting now
- Every link arrives as a live URL Not a summary, not a count. A list you can click. Most competitors report link building in vague totals, and it is the single clearest difference between this and the rest of your vendor inbox.
- See the completed work Your report records each live placement, target page and anchor text. Third-party publishers can change or remove pages.
- Month to month, setup waived No contract, no term, no onboarding fee on any tier. If a month is not worth paying for, do not pay for it.
- No ranking guarantees We do not guarantee rankings and we will not pretend to. Nobody controls the results page. We commit to the work, the deliverables and the reporting, which are the parts we do control.
- Plain English reporting What went live, where, what moved, what happens next month. Written to be read by someone who has a store to run.
- Since 2009, and a dedicated account manager The team has served more than 15,000 clients and promoted more than 28,500 websites, at 94 percent client retention. Every tier here includes a named account manager, not a shared queue.
Questions about pricing
Which program should a dealership actually start on?
Lot Reach covers a focused ten-keyword campaign. Model Demand or Rooftop Drive offers more coverage for a single rooftop, while Dealer Group covers up to four domains. Choose by keyword and domain scope after reviewing your store.
What is the difference between monthly and one month only?
Monthly is an ongoing program that keeps building every month. The one-month option is one month only, with no subscription, at its stated price. Most dealers should be monthly, because authority built once and then abandoned decays while competitors keep going.
Is there really no setup fee?
Correct. The setup fee is waived on every tier, and there is no onboarding charge, no minimum term and no cancellation fee. Cancel at the end of any month and the assets built so far remain yours.
Can I add content later?
Yes. Content plans are month to month and independent of the SEO tier, so you can add, change or drop one at any point without touching the rest of the program.
Why is there no price for reputation management?
Because we have not verified one yet, and publishing a number we are not certain of would be worse than publishing nothing. The service exists and we will quote it on request.
What happens after I click through to the order page?
The order page restates your exact configuration and takes your details. Nothing is charged at that point. A payment link follows once we have confirmed the configuration makes sense for your store, and we will say so if we think you have picked the wrong tier.
Not sure which tier fits? Ask before you buy.
Send us the store and we will tell you which program actually fits it, including when the answer is a cheaper one than you were about to pick. The analysis is free and does not require a call.